All references in this Privacy Notice to our "Websites" refers to the websites at www.seawardprimetest.com.
What kind of personal data do we collect?
We collect your data in many ways, whether you complete an enquiry form on our website, attend a webinar, workshop or exhibition, or contact us by email, social media and phone call, or place an order, complete a survey and subscribe to our newsletter.
We only collect the information we need such as name, company name, limited address details, email address and phone number.
We do NOT store any credit card or bank details you may have provided.
Personal Information we collect automatically
These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.
We use Google Analytics to monitor activity on our website such as pages visited, banners clicked and goal completions. Under no circumstances do we collect your personally identifiable data using Google Analytics.
We also track your visit behaviour so we can show you targeted adverts on social media channels. Again, we do not collect any personal data, and the data we do collect based on your visit is shared with the social media channels analytics platforms.
What do we do with your personal data?
Once we have collected data about you it will be used in the following ways:
Provide a quote: We will process your information in order to provide you with a quote. In some circumstances we may provide your details to one of our dedicated distribution partners so they can provide you with a competitive quote. It is up to them to gain consent from you to be contacted about anything other than that quote, such as their newsletters.
Customer Services: If you are a customer, we may use your information to contact you about your purchase or if you need any assistance such as technical support with your product.
Marketing: We will use your personal information to contact you from time to time about industry news, Seaward products and product updates, and anything else we feel may be interest to you. We may contact you using third party data providing you have given consent to them to be contacted by relevant third parties. You may unsubscribe from our emails at any time by using the clear unsubscribe link in the bottom of the emails or by contacting us using the details at the bottom of this policy.
Please note that if you unsubscribe from our mailing list Seaward will not be able to contact you in the future which means you may miss out on vital product information and updates.
Personalisation: We may use your personal details, where available, to personalise communications with you.
Improving our services: We may contact you from time to time to help us improve our company. Whether it’s to get your opinion about current and new products, our website and how we can make it better, or about our customer services, we can only make it better with your opinions in mind. We may also use data collected about website visits to improve our user experiences and content.
Legal basis for processing personal data
Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data from you under the following legal bases:
Consent: You will be asked to consent to us providing you with marketing information and if you give us this consent, we will rely on this when contacting you with marketing information by e-mail and text message (although please note that in limited circumstances we are allowed to send marketing information to you without your consent).
You can opt-out of receiving marketing communications from us at anytime by contacting us using the details at the end of this policy or by using the link at the bottom of each email that we send to you.
Legitimate interests: We will use your information for our own legitimate interests, for example, to provide you with the best suitable content on our Website or app, to improve and promote our services and for our own administrative purposes including creating and maintaining business records of our relationship with you.
Legal requirements & vital interests: In some cases, we will have a legal obligation to contact you, this could include a product safety notice or important update which ensures your safety.
How and where will your data be processed?
Any information Seaward holds about you is stored on secure servers and is password protected. Only authorised employees at Seaward will have access to your data and will only access it when it is necessary to do so to carry out their work.
Whilst we do our best to protect your data, no information transferred over the internet is 100% secure and you provide your information at your own risk.
We use your payment details to process orders at the time of purchase and we do not store your card details or payment information on our systems under any circumstance.
When do we share your data with third parties?
We may share your information with third parties when required. We have taken steps to ensure that these third parties are secure and share the same values on keeping your data as safe as Seaward does. These third parties include:
Our distributors: In order to complete your request for a quotation we may provide your details to one of our third party distributors to provide a local service to you. In some cases such as the test and measurement industry, Seaward sell through a distribution model and not directly, so we will put you in touch with an approve distributor to fulfil your request. We may also provide information such as workshop and webinar registration lists to our distributors so they can contact you about your participation in the event.
Third party service providers: We may use third party systems such as an email marketing platform in order to contact you. Each third party we provide your data to have relevant security measures in place to protect your data and we store our login details to these platforms securely within the relevant departments.
Our group companies: Your details may be shared with other companies in our corporate group who process information for purposes that are described in this Privacy Notice for analytical purposes or to support the services that we provide to you.
Retention of your personal data
When we have no ongoing legitimate business need to process your personal data we will either delete or anonymise it or, if this is not possible, then we will securely store your personal data and isolate it from any further processing until deletion is possible.
What rights do you have in relation to your personal data?
If you wish to access, correct, update, or request deletion of your personal data you can do so at any time, just contact us using one of the methods at the bottom of this policy. You have the right to opt out of any marketing communications we send to you at any time.
There will be a clear link to unsubscribe from future marketing emails at the bottom of the emails we send to you or alternatively you can contact us to request to be removed from our mailing lists. Either method will result in being added to a DO NOT CONTACT list which will stop any future mailing from us.
You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority, the one for the UK is the Information Commissioner’s Office.
In accordance with GDPR, Seaward undertakes to take all precautions to preserve the security of its data and to protect them against any accidental or unlawful destruction, accidental loss, corruption, unauthorised circulation or access as well as against any other form of unlawful processing or disclose to unauthorised persons.
To avoid unauthorised access, to guarantee accuracy and the proper use of our data, Seaward has put the appropriate electronic, physical and managerial procedures in place with a view to safeguarding and preserving the data gathered through its services.
In the event of a breach of security, Seaward will directly inform those affected without undue delay, no later than 72 hours after having become aware of it.
This policy was last updated on 23rd May 2018
Email: [email protected]
The Data Protection Officer
Seaward Electronic Ltd.
15-18 Bracken Hill
South West Industrial Estate
Peterlee, County Durham